GET TO KNOW US
WHO WE ARE
Continental is a premium wealth advisory firm with global reach and award-winning service. Delivering unique insight, innovation and integrity, we’ve been building life time relationships with sophisticated private clients and families for over 3 decades.
An independent firm known for our positive mindset, ethical approach to business and entrepreneurial spirit. These principles have defined us since 1994.
By fostering a culture of fun, transparency, and inclusion, we work with the best unlock the most complex questions around legacy planning, multigenerational wealth transfer, and asset protection.
Independent since
1994
Awarded as the
Most Innovative Insurance Broker
In 2022
DIFC headquarters in Dubai, private client center in Geneva, Switzerland and licensed offices in Hong Kong, Mauritius and India
“A Culture of Impactful Work and Deep Relationships”
OUR LEADERSHIP TEAM
FAMILY RUN, PROFESSIONALLY MANAGED
Our integrity and insight comes from truly loving what we do. Our core asset is our people and the relationships they build with our clients. We bring in creative thinkers and entrepreneurs with a wide range of personal interests, and skillsets who are looking to push themselves and solve the toughest challenges our clients face.
Our unique position in the DIFC allows us advise our clients with competence and objectivity, without conflicts of interest. In addition to independent & creative professionals who come from the banking and financial world, our team is made up of athletes, artists, dancers and engineers.
Akshay Sardana SEO, Executive Director
Ashok Sardana Founder, Non-Executive Director
Nutan Sardana Non-Executive Director
Suren Swaminathan Independent Non-Executive Director
CAREFULLY SELECTED GLOBAL PARTNERS
UNPARALLELED LEVEL OF COLLABORATION WITH OUR GLOBAL INSURANCE CARRIERS
Powering our independent advisory principals requires a diverse community of insurance solutions, technologies, other legacy planning specialists. CFS works with a select group of highly reputable world class insurance carriers who share a commitment to achieving excellence, pushing boundaries with progressive underwriting, share our global vision, and operate as a long term partner to us and our unique culture. These insurance powerhouses are in the business of paying claims, are highly rated, regulated and capitalised.
PLEASE COME, JOIN US FOR A CUP OF COFFEE
CORPORATE GOVERNANCE
PROMOTING BEST PRACTICE, TRANSPARENCY & ETHICAL STANDARDS
Responsible and sustainable corporate governance is of central importance to CFS (DIFC) Limited . We are transparent and in compliance with the DSFA rule book’s acknowledged standards, including code of conduct, AML and follow with vigor the DIFC’s guiding principles of integrity, transparency and efficiency.
The DFSA provides our clients with a thorough and robust regulatory framework.
HOW WE GIVE BACK
EXPECT MORE
At Continental Group, we are deeply committed to making a positive impact on society while upholding principles of sustainability and minimizing our environmental footprint.
For many years, we’ve actively engaged in causes that align with our company ethos and resonate with our team members. Among these initiatives are supporting breast cancer awareness, aiding foundations that support children battling leukemia, and assisting families affected by war.
In addition to funding causes that support the environment, education where children have limited access and programs that promote financial literacy and inclusion we encourage our employees, clients and peers to continue to, read, learn, engage in dialogue and allocate whatever time they can to causes that support humanity.
As a responsible actor, we support impactful societal and environmental initiatives through our partnership with the MDRT, who every year takes on a massive world issue and brings the global insurance community together to volunteer their time and resources.
Our core mission is to give back to society while championing sustainable practices. By leveraging digital solutions and adopting eco-friendly strategies, we aim to make a meaningful difference in the lives of individuals and communities, ensuring a brighter and more sustainable future for all.
RESPONSIBILITY
OUR GROUP’S PHILANTHROPIC ACTIVITIES
This is the corporate framework that guides our Group’s philanthropic activities. Investing in causes and people committed to building a better future, engaging with our clients and partners and advocating for positive change through all our endeavors align us with our purpose.
Before 2025, we want to:
1.) Significantly reduce the environmental impact of our activities
2.) Integrate ESG factors into all our processes.
3.) Be a leading provider of responsible and impactful insurance solutions.